Date
12.2025Harmon Calls Brussels to Dance in the Storm
We made our official debut in Brussels, joined by more than 200 guests.
Brussels, 4 December 2025. The trial period is over. We’re here to stay.
In spring, we opened our office. This Tuesday — deep into autumn, almost winter — we filled it with meaning. And we did it our way: by mixing things up. We were joined by many people from the institutions, political leaders and diplomats, business and association representatives based in Brussels, Spanish and international journalists, and of course, clients and friends. Many friends. In total, more than 200 guests. The gathering — the mix — took place in a deconsecrated church, which for one night became a dance floor, a refuge, and a declaration of intent. There was a Spanish touch — jamón serrano — and a Belgian finale, with waffles waiting for us at the door.

And yes: we celebrated in style. With reflections from Eduardo Madina, Strategy Partner and former assistant in the European Parliament; with Guillermo Rodríguez, member of Harmon’s Brussels team and pianist, performing a musical ode to Europe; with the wit of Dani Mora from The Schuman Show, reminding us that even in the most complex crossroads, the European project is also understood through irony and laughter; and with our own Raquel Alonso, junior consultant (and theatre actress), who reminded everyone that a critical gaze is not a luxury, but a necessity. A gaze that forms part of a rich Spanish tradition of raw, self-critical realism — the same spirit evoked nearby in the Francisco de Goya exhibition at Bozar, held as part of the Europalia festival.

For those gathered in our Belgian church, the dance floor did exactly what it was meant to do. Because yes, we’re here to work. But we’re also here to dance in the storm. To stay when the weather turns, to find rhythm in complexity, to hold our gaze when the wind shifts and the rain soaks through. Anything but watching the rain from the window — paralysed or lost in useless introspection.

This isn’t a landing. It’s continuity. We’re not coming and going; we’re here — with an office, a team, a street address, and projects to make it lasting.

Harmon Brussels strengthens our ability to anticipate and influence in the city where much of what determines the course of the companies and organisations we work with is decided. That’s why we need to be close — not to make noise, but to understand the mechanism before it starts turning. To read the fine print without losing sight of the music in the background.
