Harmon strengthens its communication area for consumer brands with the appointment of Verónica Muñoz as director.

Madrid, July 7, 2023. Harmon continues to grow, accruing the best talent in the sector. The first consultancy specializing in non-market strategies in Spain incorporates Verónica Muñoz as the new director of communication to strengthen its consumer sector positioning area and address the reputational challenges of brands with the best professionals in an increasingly demanding society.

Verónica holds a degree in Journalism, a Master’s in Communication Management, and has training in Marketing from the University of Chicago and in Customer Experience from ESIC. She has over 15 years of experience in corporate communication and strategic consulting to elevate company reputations. Recently, she has specialized in developing ESG communication strategies in industries such as food and beverages and working with major consumer brands, serving companies like Mondelez, The Coca-Cola Company, and Kellogg’s.

Prior to joining Harmon, Verónica was Associate Director at Hotwire in Spain and a member of the company’s Continental Europe hub, where she led the corporate and B2B communication area for the local market with brands like Wallapop, SAS, and Page Group, among others. Previously, she managed comprehensive corporate communication projects for various clients and developed crisis management projects, internal communication, and advice for business leaders and executives at Evercom. Early in her career, she also worked in the media as a journalist.

Thus, Harmon strengthens its professional advisory capabilities in non-market strategies and, following the acquisition of the financial communication consultancy Comco and its alliance with the consultancy Generator in Portugal, accelerates its growth, consolidating a staff of 100 professionals in its third year of operation.