Harmon welcomes Alfredo Gazpio as Non-Market Partner

Madrid, September 1, 2023. Harmon strengthens its project with executive talent from the consumer goods sector. The first consultancy specializing in non-market strategies in Spain incorporates Alfredo Gazpio as a partner to strengthen the firm’s value proposition in the non-market environment.

Alfredo holds a degree in Journalism from the University of Navarra and Universidad Austral (Buenos Aires), a Master’s in Political and Corporate Communication from UNAV and The George Washington University, as well as a Postgraduate degree in Public Affairs Management from ICADE and the Executive Development Program (PDD) from IESE (2020). He has studied Parliamentary Law, Elections, and Legislative Studies at the Complutense University of Madrid.

His professional career began in media—at El Mundo—and later transitioned to public affairs consulting at leading firms in the Spanish market—Political Intelligence, LLYC, and Kreab—where he advised large multinationals in regulated sectors. Simultaneously, he teaches at various universities and business schools, giving classes on lobbying and citizen mobilization.

Before joining Harmon, Alfredo was the Director of Public Affairs at Danone, the largest BCorp company in the food sector in our country. In the nearly seven years he spent at the multinational, he successfully led regulatory advocacy campaigns, unconventional alliances with the third sector, and corporate repositioning strategies, such as the “Algo tiene que cambiar” (something has to change) campaign, aimed at addressing the crisis of trust that companies and institutions face today.

At Harmon, Alfredo will strengthen the firm’s value proposition in the non-market sphere through methodological development and integrated services. “Consulting is undergoing its own transition. The traditional separation between disciplines is something artificial, responding more to organizational needs than to the reality and needs of our clients,” assured Jaime Olmos, CEO of Harmon.

“Alfredo’s talent and creativity will greatly help us audit and validate our own model and consolidate a differential proposition around the non-market,” assures Jaime Olmos.

“These years at Danone have been a true masterclass in understanding the dialogue between brands and consumers: a game of expectations in which companies have yielded their corporate intimacy to become public actors,” says Gazpio. “Thinking for others requires great doses of humility and a certain boldness, and I see in Harmon a team willing to answer uncomfortable questions and rethink their true role in society.”

BCorp Ecosystem and Promoter of The Good Lobby

Additionally, Alfredo will be responsible for driving pro-bono projects and articulating the impact-oriented mission of a firm that, in just two years, has supported a dozen social transformation programs in our country. Gazpio’s experience in impact projects is extensive, due to his work with the BCorp ecosystem at Danone and as a promoter of The Good Lobby initiative in Spain. “We wake up every morning to make organizations more responsible, more credible, better,” says Carmen Basagoiti, president of Harmon. “That purpose is the cornerstone of our project and one of the keys also in attracting unique profiles like Alfredo’s.”

With this appointment, the firm led by Olmos and Basagoiti consolidates a group of partners around the non-market consisting of Eduardo Madina (strategy), Manuel de la Fuente (public affairs), Francisco Calderón (corporate affairs), Abigail Díaz–Agero and Susana Ruiz Janeiro (financial communication), and Borja Bergareche (communication, innovation, and corporate leadership).