Harmon expands its services with the appointment of Alberto Muelas as Partner for Impact and Foresight

Madrid, September 18, 2025. Harmon, Spain’s leading non-market consultancy, has appointed Alberto Muelas as Partner for Impact and Foresight, strengthening a new service line focused on impact measurement and social value—an area of growing importance for organizations.

Muelas is a seasoned professional in sustainability consulting and among the first in Spain to advise companies and organizations in this field. With a career spanning more than two decades at the intersection of sustainability and business, he has spent the past ten years driving innovation in the measurement of organizational impact and social value. His work has applied leading international methodologies such as input-output analysis, SROI, and Wellbeing Valuation models.

An economist trained at Universidad Autónoma de Madrid and Erasmus University Rotterdam, and an MBA graduate from Universidad Europea de Madrid (formerly IEDE), Muelas will be based in Brussels, where Harmon opened a new office last May led by Aida Ferreiro as part of the firm’s international expansion strategy.

At Harmon, he will lead the development of a new service line, building a dedicated team and proprietary methodologies to address client needs. The initiative aims to enhance the firm’s existing offerings in sustainability strategy and management, social innovation and stakeholder engagement, and sustainability and purpose-driven storytelling.

These expanded capabilities add a layer of data-driven value to Harmon’s non-market strategies at a time when companies are under increasing pressure to prove that they create not only economic, but also human and social value.

“In a world where geopolitical uncertainty and social tensions are reshaping the priorities of both business and government, having clear metrics for social impact is no longer a luxury—it’s a strategic necessity. Bringing in an expert to help us measure, understand, and communicate that social value puts us one step ahead in building trust and legitimacy in an environment that demands greater responsibility and transparency from organizations,” said Alfredo Gazpio, Partner at Harmon.

“I am joining this firm with the conviction that measuring social impact is not just about quantifying data, but about uncovering stories of transformation that inspire and build trust. In a global context where social and environmental divides are increasingly visible, I am convinced that innovation and business trust depend on our ability to listen to communities, understand the effects of our decisions beyond the financial balance sheet, and translate them into actions that strengthen the social fabric,” Muelas said.