{"id":753,"date":"2022-01-12T10:00:30","date_gmt":"2022-01-12T09:00:30","guid":{"rendered":"https:\/\/harmon.es\/?p=753"},"modified":"2025-11-03T17:16:30","modified_gmt":"2025-11-03T15:16:30","slug":"carmen-basagoiti-se-incorpora-a-harmon-como-presidenta","status":"publish","type":"post","link":"https:\/\/harmon.es\/en\/carmen-basagoiti-joins-harmon-as-president","title":{"rendered":"Carmen Basagoiti Joins Harmon as President"},"content":{"rendered":"<p><\/p>\n<p data-start=\"50\" data-end=\"310\"><strong data-start=\"50\" data-end=\"70\">Carmen Basagoiti<\/strong> has joined <strong data-start=\"82\" data-end=\"92\">Harmon<\/strong>, Spain\u2019s first consultancy specialising in <em data-start=\"136\" data-end=\"159\">non-market strategies<\/em>, as President. She will lead the firm alongside <strong data-start=\"208\" data-end=\"223\">Jaime Olmos<\/strong>, Founder and CEO, with whom she previously worked in a shared professional capacity.<\/p>\n<p data-start=\"312\" data-end=\"569\">With more than <strong data-start=\"327\" data-end=\"353\">20 years of experience<\/strong> as an executive and board member, Basagoiti joins Harmon to accelerate the firm\u2019s growth, strengthen its advisory capabilities for business leaders, and position it as the leading consultancy in corporate affairs.<\/p>\n<p data-start=\"571\" data-end=\"1123\">\u201cHarmon has quickly earned the trust of the market. In less than a year\u2014and in the midst of a pandemic\u2014we\u2019ve built a talented, bold, and forward-thinking team of 40 professionals who already advise more than 50 clients, from Ibex and Nasdaq-listed companies to family businesses, professional associations, and startups,\u201d said <strong data-start=\"898\" data-end=\"913\">Jaime Olmos<\/strong>. \u201cCarmen\u2019s arrival\u2014she\u2019s a benchmark executive in the communications sector\u2014accelerates our leadership ambitions and makes us very happy, as we\u2019re well aware of the extraordinary value she brings,\u201d he added.<\/p>\n<p data-start=\"1125\" data-end=\"1775\">According to <strong data-start=\"1138\" data-end=\"1158\">Carmen Basagoiti<\/strong>, \u201cHarmon is not a typical consultancy. It knows why it exists, what it wants to achieve, and how to make it happen. It was born to be part of the new future that\u2019s being built across society and business\u2014helping organisations embrace their role as drivers of change and their commitment to responsible value creation in a creative, simple, and credible way.\u201d She added, \u201cJoining a project as ambitious, distinctive, and talent-rich as this one is a privilege I owe to Jaime, and an excellent opportunity to which I\u2019ll dedicate all my energy to make Harmon the benchmark consultancy for corporate affairs in Spain.\u201d<\/p>\n<p data-start=\"1777\" data-end=\"2320\">Harmon\u2019s new president sits on the <strong data-start=\"1812\" data-end=\"1848\">Board of Directors of Faes Farma<\/strong> and is a member of the <strong data-start=\"1872\" data-end=\"1902\">executive boards of Dircom<\/strong> and <strong data-start=\"1907\" data-end=\"1956\">ACG Global \u2013 Association for Corporate Growth<\/strong>. Basagoiti was a <strong data-start=\"1974\" data-end=\"2031\">Partner and Head of Financial Communications at Kreab<\/strong> for 20 years and served as <strong data-start=\"2059\" data-end=\"2105\">Managing Partner of its Spanish operations<\/strong> between 2017 and 2020. She previously worked at <strong data-start=\"2154\" data-end=\"2182\">Comunicaci\u00f3n Empresarial<\/strong> (now Porter Novelli \u2013 Omnicom), <strong data-start=\"2215\" data-end=\"2224\">Cemex<\/strong>, and <strong data-start=\"2230\" data-end=\"2259\">Schroders Investment Bank<\/strong>, and was also an <strong data-start=\"2277\" data-end=\"2317\">Independent Director at V\u00e9rtice 360\u00ba<\/strong>.<\/p>\n<p data-start=\"2322\" data-end=\"2657\" data-is-last-node=\"\" data-is-only-node=\"\">With Basagoiti\u2019s arrival, Harmon consolidates a leadership team composed of <strong data-start=\"2398\" data-end=\"2413\">Jaime Olmos<\/strong> (Founder), <strong data-start=\"2425\" data-end=\"2443\">Eduardo Madina<\/strong> (Strategy Partner), <strong data-start=\"2464\" data-end=\"2487\">Manuel de la Fuente<\/strong> (Public Affairs Partner), <strong data-start=\"2514\" data-end=\"2534\">Borja Bergareche<\/strong> (Partner for Communication, Innovation, and Corporate Leadership), and <strong data-start=\"2606\" data-end=\"2628\">Francisco Calder\u00f3n<\/strong> (Corporate Affairs Partner).<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"Carmen Basagoiti has joined Harmon, Spain\u2019s first consultancy specialising in non-market strategies, as President. She will lead the firm alongside Jaime Olmos, Founder and CEO, with whom she previously worked in a shared professional capacity. With more than 20 years of experience as an executive and board member, Basagoiti joins Harmon to accelerate the firm\u2019s&#8230;","protected":false},"author":10,"featured_media":760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-sala-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carmen Basagoiti Joins Harmon as President - Harmon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harmon.es\/en\/carmen-basagoiti-se-incorpora-a-harmon-como-presidenta\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carmen Basagoiti Joins Harmon as President - Harmon\" \/>\n<meta property=\"og:description\" content=\"Carmen Basagoiti has joined Harmon, Spain\u2019s first consultancy specialising in non-market strategies, as President. 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