{"id":700,"date":"2021-10-28T11:43:53","date_gmt":"2021-10-28T10:43:53","guid":{"rendered":"https:\/\/harmon.es\/?p=700"},"modified":"2025-11-03T17:20:52","modified_gmt":"2025-11-03T15:20:52","slug":"harmon-incorpora-como-socio-a-borja-bergareche-para-reforzar-el-area-de-comunicacion-y-liderazgo-corporativo","status":"publish","type":"post","link":"https:\/\/harmon.es\/en\/harmon-appoints-borja-bergareche-as-partner-to-strengthen-corporate-communication-and-leadership","title":{"rendered":"Harmon Appoints Borja Bergareche as Partner to Strengthen Corporate Communication and Leadership"},"content":{"rendered":"<p><\/p>\n<p data-start=\"104\" data-end=\"340\"><strong data-start=\"104\" data-end=\"114\">Harmon<\/strong>, Spain\u2019s first consultancy specialising in <em data-start=\"158\" data-end=\"181\">non-market strategies<\/em>, has announced the appointment of <strong data-start=\"216\" data-end=\"258\">Borja Bergareche Sainz de los Terreros<\/strong> as its new <strong data-start=\"270\" data-end=\"337\">Partner for Communication, Innovation, and Corporate Leadership<\/strong>.<\/p>\n<p data-start=\"342\" data-end=\"710\">Borja is a well-known professional with <strong data-start=\"382\" data-end=\"408\">20 years of experience<\/strong> as a communications and media executive, corporate affairs consultant, and journalist. Having worked in <strong data-start=\"513\" data-end=\"547\">Brussels, New York, and London<\/strong>, he specialises in influence and public positioning strategies, organisational transformation and reputation, as well as new technologies and digital marketing.<\/p>\n<p data-start=\"712\" data-end=\"1025\">His addition reinforces Harmon\u2019s position in the field of <strong data-start=\"770\" data-end=\"797\">corporate communication<\/strong> and strengthens its advisory capabilities in <strong data-start=\"843\" data-end=\"902\">public influence, visibility, and reputation strategies<\/strong>, while advancing its commitment to <strong data-start=\"938\" data-end=\"1003\">innovation, engagement strategies, public advocacy campaigns,<\/strong> and <strong data-start=\"1008\" data-end=\"1022\">creativity<\/strong>.<\/p>\n<p data-start=\"1027\" data-end=\"1335\">In consultancy, Borja served as <strong data-start=\"1059\" data-end=\"1120\">Director of Digital Communication and Innovation at Kreab<\/strong>, where he gained extensive experience advising clients in sectors such as real estate, pharmaceuticals, beauty, energy, education, banking, startups, and technology, as well as associations and regulatory bodies.<\/p>\n<p data-start=\"1337\" data-end=\"1672\">Previously, he was <strong data-start=\"1356\" data-end=\"1395\">Chief Innovation Officer at Vocento<\/strong>, Spain\u2019s leading daily press group, following a career as a journalist at <em data-start=\"1470\" data-end=\"1475\">ABC<\/em>, where he served as <strong data-start=\"1496\" data-end=\"1515\">Deputy Director<\/strong>, <strong data-start=\"1517\" data-end=\"1535\">Foreign Editor<\/strong>, and <strong data-start=\"1541\" data-end=\"1565\">London Correspondent<\/strong>. Earlier, he also worked in <strong data-start=\"1594\" data-end=\"1606\">Brussels<\/strong> at the <strong data-start=\"1614\" data-end=\"1637\">European Parliament<\/strong> and the <strong data-start=\"1646\" data-end=\"1669\">European Commission<\/strong>.<\/p>\n<p data-start=\"1674\" data-end=\"1959\">With this appointment, Bergareche joins the firm\u2019s partnership team, which includes <strong data-start=\"1758\" data-end=\"1773\">Jaime Olmos<\/strong> (Founder), <strong data-start=\"1785\" data-end=\"1803\">Eduardo Madina<\/strong> (Strategy Partner), and <strong data-start=\"1828\" data-end=\"1851\">Manuel de la Fuente<\/strong> (Public Affairs Partner). Harmon now has a team of <strong data-start=\"1903\" data-end=\"1956\">25 communication and public affairs professionals<\/strong>.<\/p>\n<div style=\"width: 540px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-700-2\" width=\"540\" height=\"720\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/harmon.es\/wp-content\/uploads\/2021\/10\/borjapuzzle-video-small.m4v?_=2\" \/><a href=\"https:\/\/harmon.es\/wp-content\/uploads\/2021\/10\/borjapuzzle-video-small.m4v\">https:\/\/harmon.es\/wp-content\/uploads\/2021\/10\/borjapuzzle-video-small.m4v<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"cd1375a3-5007-46b9-897b-997f92a17598\" data-testid=\"conversation-turn-46\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"cd1375a3-5007-46b9-897b-997f92a17598\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"1961\" data-end=\"2260\">\u201cHarmon\u2019s determination to bring together professionals who combine freshness, experience, and a deep understanding of this new era\u2014where companies and organisations increasingly invest in strengthening their social relevance\u2014is reaffirmed by Borja\u2019s arrival,\u201d said <strong data-start=\"2227\" data-end=\"2242\">Jaime Olmos<\/strong>, CEO of Harmon.<\/p>\n<p data-start=\"2262\" data-end=\"2513\">\u201cI\u2019m thrilled to join the most talented and cohesive team in Spain\u2019s communication and public affairs consulting sector, and I\u2019m committed to contributing all my work and dedication to support the company\u2019s remarkable growth,\u201d stated <strong data-start=\"2496\" data-end=\"2510\">Bergareche<\/strong>.<\/p>\n<p data-start=\"2262\" data-end=\"2513\">\n<h3 data-start=\"2515\" data-end=\"2544\">Professional Background<\/h3>\n<p data-start=\"2546\" data-end=\"2929\">Before joining Harmon, Borja served as <strong data-start=\"2585\" data-end=\"2646\">Director of Digital Communication and Innovation at Kreab<\/strong> since May 2019. Prior to that, from 2014, he was <strong data-start=\"2696\" data-end=\"2741\">Chief Innovation Officer at Grupo Vocento<\/strong>, where he led the creation of the <strong data-start=\"2776\" data-end=\"2797\">Vocento Media Lab<\/strong>, directed the company\u2019s digital innovation projects, and managed relations with major tech companies and leading industry forums.<\/p>\n<p data-start=\"2931\" data-end=\"3295\">As a journalist, he held positions as <strong data-start=\"2969\" data-end=\"2988\">Deputy Director<\/strong>, <strong data-start=\"2990\" data-end=\"3014\">London Correspondent<\/strong>, and <strong data-start=\"3020\" data-end=\"3038\">Foreign Editor<\/strong> at <em data-start=\"3042\" data-end=\"3047\">ABC<\/em>, and has also written for <em data-start=\"3074\" data-end=\"3085\">El Correo<\/em> (Bilbao), <em data-start=\"3096\" data-end=\"3105\">El Pa\u00eds<\/em>, and <em data-start=\"3111\" data-end=\"3122\">La Naci\u00f3n<\/em> (Buenos Aires). Earlier in his career, he worked as an adviser on international and constitutional affairs at the <strong data-start=\"3237\" data-end=\"3260\">European Parliament<\/strong> and the <strong data-start=\"3269\" data-end=\"3292\">European Commission<\/strong>.<\/p>\n<p data-start=\"3297\" data-end=\"3534\">He is the author of the book <em data-start=\"3326\" data-end=\"3352\">\u201cWikileaks Confidencial\u201d<\/em> (Anaya, 2011) and has contributed to numerous specialised publications, including <em data-start=\"3435\" data-end=\"3454\">Pol\u00edtica Exterior<\/em>, <em data-start=\"3456\" data-end=\"3478\">World Policy Journal<\/em>, <em data-start=\"3480\" data-end=\"3492\">Reason Why<\/em>, <em data-start=\"3494\" data-end=\"3501\">Ethic<\/em>, and the <em data-start=\"3511\" data-end=\"3531\">Harvard Nieman Lab<\/em>.<\/p>\n<p data-start=\"3536\" data-end=\"3764\">In academia, he teaches journalism and communication at <strong data-start=\"3592\" data-end=\"3623\">Loyola University (Seville)<\/strong> and <strong data-start=\"3628\" data-end=\"3663\">Universidad Pontificia Comillas<\/strong>, and has also lectured at <strong data-start=\"3690\" data-end=\"3719\">Universidad San Pablo CEU<\/strong> and <strong data-start=\"3724\" data-end=\"3761\">Universidad Complutense de Madrid<\/strong>.<\/p>\n<p data-start=\"3766\" data-end=\"3968\" data-is-last-node=\"\" data-is-only-node=\"\">Borja holds a <strong data-start=\"3780\" data-end=\"3833\">Law degree from the University of Deusto (Bilbao)<\/strong> and a <strong data-start=\"3840\" data-end=\"3915\">Master\u2019s in International Relations from Columbia University (New York)<\/strong>, where he studied under a <strong data-start=\"3942\" data-end=\"3967\">Fulbright scholarship<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p><\/p>","protected":false},"excerpt":{"rendered":"Harmon, Spain\u2019s first consultancy specialising in non-market strategies, has announced the appointment of Borja Bergareche Sainz de los Terreros as its new Partner for Communication, Innovation, and Corporate Leadership. Borja is a well-known professional with 20 years of experience as a communications and media executive, corporate affairs consultant, and journalist. Having worked in Brussels, New&#8230;","protected":false},"author":10,"featured_media":701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-sala-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Harmon Appoints Borja Bergareche as Partner to Strengthen Corporate Communication and Leadership - Harmon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harmon.es\/en\/harmon-incorpora-como-socio-a-borja-bergareche-para-reforzar-el-area-de-comunicacion-y-liderazgo-corporativo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harmon Appoints Borja Bergareche as Partner to Strengthen Corporate Communication and Leadership - Harmon\" \/>\n<meta property=\"og:description\" content=\"Harmon, Spain\u2019s first consultancy specialising in non-market strategies, has announced the appointment of Borja Bergareche Sainz de los Terreros as its new Partner for Communication, Innovation, and Corporate Leadership. 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